Hi there coffee friends!
We would like to share with you a couple of the highlights of what Virmax Mesoamerica is doing in El Salvador.
Let’s start in one of the highest areas of the department of Chalatenango where we are working with the Elias family for a second year. We are working with them on key aspects of coffee production: nutrition and drying. In order to reach their farms you actually have to hike down in order to visit them as opposed to climb like in the rest of this tiny country. Most of this family live about 1,900 masl and their farms are located from 1,600 masl and up.
We are also working on organizing the surrounding growers from that area as well. Due to better market access and their commitment to growing the best coffee possible, the Elias family has become a successful example for the community. This has generated excitement in the area for our working model, and we are looking forward to expanding our efforts in Chalatenango.
This area has us super excited! Imagine this, breathtaking views, impressive terroir and a group of small-scale growers that can have an impact by improving agricultural practices while accompanying it with tangible economic incentives and a transparent commercial relationship.
We also visited to our friends from the El Tunel Cooperative, specifically with Rene Aguilar and Fito Montiel. Besides some of our regular work trying to improve techniques and best practices, we have embarked on a project to set aside a portion of their coffee for organic certification. We want to help them to offer coffees with more options (for example organic certification), but by establishing a concept of certification which isn’t just to help the producer be certified, but also maintaining the high quality standards and working with the cooperation of the customers, thereby assuring that the product has good potential market prospects.
For instance, we have made a strategic alliance with our partner HQC from Honduras, who has a tremendous background in this type of organic certification program and can bring their expertise to the table. We feel that most of the projects regarding organic certification are usually lacking a strong marketing component. VMA with Caravela’s support will take advantage of their network to bring roasters to take advantage of high quality, transparency, traceability and access to rewards for the hard work of the farmers.
Pretty exciting news from the El Tunel group that could add up to 35 growers with enthusiasm and proven ability to produce amazing coffees!
Great times ahead for sure, keep in touch and don’t forget to follow us on Twitter @VirmaxMeso and Virmax Mesoamerica on Facebook.